IMPACT OF SOCIAL MEDIA ON RISING HATE - SUPRIYA DUDI

A mounting number of attacks on immigrants and other minorities has raised new concerns about the connection between inflammatory speech online and violent acts, as well as the role of corporations and the state in policing speech. Analysts say trends in hate crimes around the world echo changes in the political climate, and that social media can magnify discord. At their most extreme, rumors and invective disseminated online have contributed to violence ranging from lynchings to ethnic cleansing.

The response has been uneven, and the task of deciding what to censor, and how, has largely fallen to the handful of corporations that control the platforms on which much of the world now communicates.

How widespread is the problem?

Incidents have been reported on nearly every continent. Much of the world now communicates on social media, with nearly a third of the world’s population active on Facebook alone. As more and more people have moved online, experts say, individuals inclined toward racism, misogyny, or homophobia have found niches that can reinforce their views and goad them to violence. Social media platforms also offer violent actors the opportunity to publicize their acts.

Does social media catalyze hate crimes?

The same technology that allows social media to galvanize democracy activists can be used by hate groups seeking to organize and recruit. It also allows fringe sites, including peddlers of conspiracies, to reach audiences far broader than their core readership. Online platforms’ business models depend on maximizing reading or viewing times. Since Facebook and similar platforms make their money by enabling advertisers to target audiences with extreme precision, it is in their interests to let people find the communities where they will spend the most time.

How do platforms enforce their rules?

Social media platforms rely on a combination of artificial intelligence, user reporting, and staff known as content moderators to enforce their rules regarding appropriate content. Moderators, however, are burdened by the sheer volume of content and the trauma that comes from sifting through disturbing posts, and social media companies don’t evenly devote resources across the many markets they serve.

A Pro Publica investigation found that Facebook’s rules are opaque to users and inconsistently applied by its thousands of contractors charged with content moderation. (Facebook says there are fifteen thousand.) In many countries and disputed territories, such as the Palestinian territories, Kashmir, and Crimea, activists and journalists have found themselves censored, as Facebook has sought to maintain access to national markets or to insulate itself from legal liability. “The company’s hate-speech rules tend to favor elites and governments over grassroots activists and racial minorities,” ProPublica found.

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